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This website states the following, "American Mortgage and Equity Consultants, Inc." We viewed that the web site also said " How to Get a Loan." It also said " We look forward to putting our mortgage services to work for you! Purchasing a new home? Congratulations on your decision to buy a new home! There are many important things to consider throughout the process, especially if youre a first-time homebuyer. Applying for a loan? Select a loan application. How to Get a Loan." The header had mortgage as the highest ranking search term. It is followed by mortgages, mortgages on the internet, and home loans which isn't as ranked as highly as mortgage. The next words they uses is real estate finance. mortgage on line was included and might not be viewed by search crawlers.